Associação Novamente
A digital communication campaign to increase tax-return fundraising for an association supporting people with brain injuries.
Associação Novamente, founded in 2010, supports people with acquired brain injuries and their families. It needed to increase fundraising through the allocation of part of taxpayers' income tax (IRS) — an essential source of income to sustain its support services.
In 2018, Bulzai developed an integrated digital communication strategy, combining a creative concept, graphic design and a structured paid media approach to maximise reach and effectiveness.
- Website traffic: +142%
- Traffic via Google Ads: +551%
- Traffic via social media: +65%
- Income tax allocations: +191.3%
In the words of the association's executive board: "This week we received the IRS funds from last year's tax returns. As partners and those responsible for the joint work, we wanted to congratulate you!"