Conf. do Turismo de Portugal
Modernising the digital communication of the Portuguese Tourism Confederation with segmented content and email marketing.
The Portuguese Tourism Confederation (CTP) represents the tourism sector before the government, in a dynamic sector that demands constant adaptation. The goal was to modernise its digital communication while staying relevant to members and tourism professionals.
Bulzai developed an integrated social media and email marketing strategy, betting on relevant, up-to-date and segmented content that not only informed but also engaged.
- Website visits: +213.37%
- Impressions: +3,369.30%
- Visits generated by email: +37,185.71%
- Post likes: +2,546.84%
- Post shares: +576.02%