Girassol
An inbound marketing strategy for a natural products brand, combining content, social media and email marketing.
Girassol is a natural products brand with two physical stores and a strong focus on e-commerce, operating in a highly competitive market. The challenge was to strengthen brand awareness and accelerate online sales.
Bulzai designed an inbound marketing strategy based on analysing audience behaviour, combining content marketing, social media management and email marketing — always balancing informative value with commercial appeal to build trust and conversion.
- Revenue generated by email marketing: +31,499.52%
- Revenue generated by paid campaigns: +1,166.41%
- +140,000 new Facebook followers
- +30,000 new Instagram followers